“Hiking up a grassy ski hill in Northern BC, a local skier is explaining to me how he had grown up skiing on this very hill as a kid.  Unfortunately, due to rising snow levels, the town was forced to close the mountain.  The local was only 30 years old, so if he has seen such a drastic change in the last 30 years, then what was in store for the next 30?  It’s experiences like this that motivated me to start Protect Our Winters.”

Protect Our Winters was started in 2007 by pro snowboarder, Jeremy Jones who, during winter trips, witnessed first-hand the impact of climate change on our mountains.

After having been turned away from areas that had once been rideable and seeing resorts closed due to lack of snow, Jeremy saw a gap between the winter sports community and the action being taken by them to address the problem.  Clearly, it’s time for us to step up and take responsibility to save the lifestyle that we all value so much.

POW was founded on the idea that if we harness our collective energy and put forth a focused effort, the winter sports community can have a direct influence on reversing the damage that’s been done and ensure that winters are here for generations behind us.

POW is a community of proactive individuals, pro riders, resorts and corporations who share a commitment to protecting our lifestyle from climate change, and who are taking the lead in developing solutions.  We’re focused on progressive environmental education and supporting measurable community-based sustainability initiatives and grassroots action.

Together We Can Protect Our Winters

Mission

POW’s mission is to unite and mobilize the winter sports community to have a direct and positive impact on climate change.

We believe that true change will occur only through a strong grassroots movement so we empower our members to engage local groups and positively impact their communities while also working with corporate partners and resorts to lead the change from a macro level.

We focus on these specific areas:

• Inspiring our members to become involved locally
• Educating the next generation of environmental leaders
• Supporting innovative, alternative energy projects
• Establishing corporate and resort partners as leaders in the fight against global climate change

Press

Future Snowboarding, January 2008  futurejanuary.pdf

Outside Magazine, March 2008  outsidemarch.pdf

Transworld Snowboarding, April 2008  transworldapril.pdf

Glens Falls PostStar, October, 2009  Here

Planet Green, October, 2009 Here

Treehugger, November, 2009  Here

The Daily Green, January 2010  Here

USA Today, February 2010  Here

Treehugger, February 2010  Here