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    “Hot Planet / Cool Athletes” Climate Assemblies presented by The North Face

    A key component of our mission is ensuring that the next generation is educated and energized to lead the fight against climate change. In partnership with The North Face, Clif Bar and MEC, this program is targeted to middle and high schools, leveraging the power of a pro athlete to inspire and motivate kids. This […]

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    Coal Kills Snow: “Momenta”

    Coal is killing snow…that’s a fact. Mining and burning coal is the dirtiest and most environmentally destructive process to generate power – the resulting CO2 has a direct negative effect on climate change. Our mountain regions are in the cross-hairs of climate change and there are many coal hot spots in the backyards of our […]

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    Snowsports Advocacy

    We continually mobilize our membership community against numerous high profile initiatives and use our collective voice to heighten awareness and effect change at the federal and local/community level. For example, as representatives of a 23 million member snow sports community and $66 billion snow sports industry, we feel that it’s critical to be heard in […]

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    Resort & Community Programs

    We continually educate and mobilize our community throughout the year and support local community environmental initiatives. We work closely with our local base of support to raise awareness, engage the community and take significant action with us. We are also working in specific state resort communities elevate the voice of the  entire resort community resorts […]

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    POW Riders Alliance

    Our goal is to elevate the pro athlete voice to influence the greater winter sports community to take meaningful action on climate change. At it’s core, Protect Our Winters is an athlete-led community, within which athletes are a powerful leverage point. As a high profile athlete concerned about climate change, athletes can impact our entire […]

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