Our programs unite and mobilize the global snowsports community
against climate change.
The outdoor community has a disproportionate influence because of its profile, newsworthiness, economic influence and the passion of the participants, athletes and businesses involved. We are uniquely suited to drive a broad movement in support of climate action and our success stems from our ability to effectively mobilize the outdoor community through socially-relevant communications, led by the influencers in our sports. Outdoor sports is a way for the public to understand the consequences of climate change, and what we stand to gain by stopping it, or lose by failing to.
POW’s work is uniquely influential and important because climate activism has been missing a strong social movement, like what helped pass civil rights legislation, labor protections, women’s voting rights, or most recently, marriage equality. POW is one of only a few groups focused on building this social movement.
POW works creatively and opportunistically and focuses on three main areas: youth education, advocacy and community-based activism.
Drop In & Vote
With the goal of mobilizing the young outdoor sports community to register to vote, we launched the #DropInAndVote campaign prior to the 2010, 2014 and 2016 elections. Fueled by athlete-generated content, we launched the campaign on our social media channels, created engaging events and utilized our corporate partners and the media to further encourage our community to get out and vote.
In partnership with Jones Snowboards, we provide a trusted and proven solution for our members to invest in rainforest reforestation. Located in Costa Rica, Association Community Carbon Trees has been partner of POW since 2010 and a recipient of funds from a custom tee we developed and sold with pro rider David Carrier Porcheron (DCP). This year, we’ve expanded the partnership with Jones Snowboards who have directed 1% of their annual sales to the organization and are making it easy for anyone, anywhere to help protect the rainforest, with the knowledge that their donation will be used most effectively. To learn more, please check out http://www.