About POW

We turn passionate outdoor people into climate advocates, working together to protect the places and experiences they love from climate change.

Our History

Pro snowboarder Jeremy Jones was traveling to snow-covered places around the world when he recognized that snow was melting faster, temps were spiking and places he’d counted on for deep snow were no longer reliable. Something had to be done, but he couldn’t find any organizations or resources dedicated to mobilizing the snowsports community to act on climate. The outdoor industry—which these days supports 7.6 million jobs and creates $887 billion in economic revenue a year and is directly impacted by climate change—was doing little to address the issue.

So, in 2007, Jones founded Protect Our Winters, the first climate advocacy organization in the outdoor community. POW brought together other concerned athletes, creatives and brand partners to tackle the issue head on, a network that has since grown to 77,000 Team POW members. Our mission is to depoliticize the climate discussion and bring together those from all backgrounds to advocate for the outdoor spaces we love most.

The outdoor industry has the magnitude and economic influence to make change. But we can’t do it in isolation. Our tactic for engaging the 175 million Americans who say they love the outdoors? Remind them what they have to lose. It’s not just our powder days and clean air that’s at risk; it’s our livelihoods, our environment, our economy. We don’t have a day to waste.

We all need winter.