POW’s Purpose
Protect Our Winters (POW) turns outdoor passion into climate action. We unite millions of athletes, brands, and outdoor enthusiasts into the bipartisan voting bloc known as the Outdoor State™ to push for clean air, water, and a healthy planet. From helping pass the largest climate bill in U.S. history to defending public lands, we drive political will and highlight the science and economic upside of climate progress.
What We Can Accomplish Together
None of the work POW does is possible without the help of the Outdoor State™, the 175 million people who love the outdoors. Here’s how we can make an impact together.
Tell Stories to Inspire Change
Oscar worthy? We think so. Each year we support 5-10 films led by and starring our athletes that approach important, uncomfortable topics like bipartisanship in Jeremy Jones’ Purple Mountains and imperfect advocacy in Amie Engerbretson’s The Hypocrite.
Educate & Train on Climate
Climate impact is technical and complex, but we make it approachable through 300+ trainings every year and we create resources for the Outdoor State on how to take action like The Climate Advocates Guidebook.
Amplify Our Voices Globally
Our athletes represent POW and inspire action on global stages. Check out where our Alliance has shown up for POW:
Protect Public Lands
Keep yer mitts off our lands. We’re protecting public lands from fossil fuel and mineral development. This year, we are safeguarding rivers, canyons, and mountains in Colorado, Nevada, and Alaska.
Pass Climate Legislation
In 2022, we helped pass the largest climate legislation ever—the IRA. This year, we helped introduce new legislation on grid transmission and went to DC to lobby for it. Glamorous? No. Mission critical for renewable energy? Heck yes.
Stoke The Vote
In 2024 we redefined Get Out The Vote by meeting the Outdoor State on rides, runs, at mountain film festivals, and on Strava. Our goal? Engage 45 million outdoor enthusiasts to make their voices heard at the polls. It wasn’t enough to turn the tides this time with only 7% of eligible Americans voting for climate. But the good news? We see that as an opportunity. Let’s get to work.
Connect With Our Alliance
Our not-so-secret sauce? Meet the POW Alliance! A community of athletes, scientists, artists and brands. This dream team connects POW to the Outdoor State™, igniting a global movement where passion meets advocacy.
Building POWer
We start with what we love—getting outside together. As we connect, we learn about climate and take action on state and local projects. This builds numbers and results to organize for power. This power influences policymakers to do more on climate. If you’re with us, the Outdoor State rides at dawn.
