The POW Alliance

The athletes, scientists, creatives and forward-thinking business leaders are the muscle behind POW. These impassioned individuals are our secret sauce to getting the outdoor community fired up to make positive change in climate policy at the local, state and federal level. We call this team of superheroes our Alliance, and we couldn’t do this work without them.

Alliance Spotlight

Rebecca Rusch

Rebecca Rusch is an American professional ultra-endurance athlete, seven-time world champion, author, entrepreneur, Emmy Award winner, and motivational speaker whose career has spanned numerous adventure sports. She is a member of the Protect Our Winters Athlete Alliance.

Rebecca Rusch believes that, as lovers of the outdoors, we all have our reasons for wanting to protect them. Whether our justifications are personal, moral or simply philosophical we can all agree it is a cause worth fighting for. However, it can often be difficult to translate that passion into action and to continue to feel motivated when you’re simply one voice. The Outdoor State provides a way for us to amplify our voices collectively. By joining you now have a channel for your passion. Together we are stronger and it is through our strength that we can make the largest impact!

“Today, I am continuing to follow this inspiration and act on climate change. I am so proud and excited to join the Outdoor State and this movement driven by Protect Our Winters. I believe we must advocate for the value of our outdoors, not just as material resources, but as global treasures that deserve to be protected for the good of humanity. Climate change is directly affecting their wellbeing and we must act.”