Protect Our Winters (POW) is a 501(c)(3) nonprofit. Founded by professional snowboarder Jeremy Jones in 2007, POW turns passionate outdoor people into effective climate advocates. POW leads a community of athletes, thought pioneers and forward-thinking business leaders to affect systemic solutions to climate change.
The past decade has been the warmest on record. 2016 was the hottest year ever recorded and 2017 is already on track top it. Meanwhile, the northern hemisphere has already lost a million square miles of spring snowpack since 1970—an area three times the size of Texas. Snow levels are rising in elevation and winters are shorter. Climate change is already affecting winter.
By 2007, pro snowboarder Jeremy Jones found that more and more resorts he’d always counted on for good riding were closed due to lack of snow. Something was clearly going on, and he felt the need to act. But he couldn’t find any organizations focused on mobilizing the snowsports community on climate—there was a gap between the impacts that climate change was already having on our mountains, and any organized action being taken to address it. And so Jeremy founded Protect Our Winters.
Soon afterwards, we brought on other concerned pro athletes, individuals, resorts and winter sports companies. Since then, Protect Our Winters has grown from a kernel of an idea into a worldwide network of over 130,000 supporters – a social movement on climate, designed to activate a passionate community and create the political will for meaningful action by state and federal policymakers.
And, while POW’s earliest supporters were renowned athletes and respected corporations, the movement quickly grew to include the wider outdoor sports community as their playgrounds and livelihoods also depend on healthy winters.
This was the perfect group to give a national voice to outdoor sports, an industry that supports 7.6 million+ jobs and creates $887 billion in economic revenue. While the fossil fuel lobby may outspend environmentalists 20-1 in Washington, we share a passion that crosses party lines, a unique perspective that de-politicizes any climate discussion, and an industry with an economic impact that can’t be ignored.
Our key formula for engaging 60 million+ outdoor sports enthusiasts globally: relevance and authenticity. Though we can dress up for meetings, in the end we are pro athletes, dirtbags and diehards; for us, winter is not just a passion, but a way of life.
Right now, we have the luxury of worrying about how climate change might impact the outdoor industry. Right now, we get to help dictate the outcome rather than react to a foregone conclusion. If we sit on our hands for the next two decades, we won’t be worried about powder days, tourism or having fun. We’ll be worried about the stability of our environment, our jobs and our economy.
We All Need Winter.
Watch The POW PSA
Founder and President
Founder and President
An avid alpinist, snowboarder, mountain biker, guide, and life adventurer, Molina previously served as international director at The Climate Reality Project, where he designed the organization’s climate leadership trainings and oversaw its post-Paris Agreement international strategy. Prior to his work at Climate Reality, Molina led strategy and programs as deputy director at the Alliance for Climate Education (ACE).
Molina grew up in the highlands of Guatemala, and has a deeply rooted respect and relationship with the mountains and outdoor culture. He has trained corporate leaders, government officials, NGO groups, athletes and activists, on climate change strategies, communications, and engagement. He has spoken widely on climate policy including for the World Bank, IBM, the Mexican Senate, the Brazilian Forum on Climate Change, and various global stages. Mario now calls the Rockies home, where he lives with his wife and peak-bagging Australian Shepherd outside Nederland, Colorado.
Director, Policy & Advoca...
Director, Policy & Advocacy
With a passion for politics and the great outdoors, Lindsay joined Protect Our Winters in 2016 to advance the organization’s advocacy efforts. Prior to her (second) move to Colorado, Lindsay worked on conservation and recreation policy issues for the Appalachian Mountain Club and the Outdoor Industry Association, completed a Masters in Environmental Law from Vermont Law School, and coached skiing at Squaw Valley. When she’s not raising a ruckus on a policy issue or telling stories about her beloved home state of Maine, you can find Lindsay hiking, biking, running, or skiing deep in the mountains, typically wearing a significant amount of neon.
Director, Development & O...
Director, Development & Operations
Torrey grew up in Carbondale, Colorado where he forged an early and lasting connection to the ski mountain and outdoors.
Torrey works closely with POW’s Executive Director to manage POW’s development strategy, including cultivation of industry partners, foundations, major donors, and execution of events. Additionally, Torrey oversees POWs finances and budget, bookkeeping, and compliance.
Before joining POW in 2016, Torrey worked for three years as a strategic advisor to Jim Collins, author of the international bestseller GOOD TO GREAT, and gained unique insight into the practices of building great organizations while diagnosing challenges and opportunities with Fortune 500 corporations, leading social sector enterprises, and executive teams.
Torrey is the descendent of a line of conservationists and adventurers. Torrey’s grandfather and great uncle, Morris and Stewart Udall, each played significant roles in conserving natural landscapes throughout the United States. Torrey’s maternal grandfather, Dick Emerson, was part of the first successful American expedition to Mount Everest in 1963.
Director, Brand & Marketi...
Director, Brand & Marketing
Growing up in a small town in Vermont, Kerstin learned the character-building benefits of time spent in the wilderness from a young age—skiing, biking, sailing, and exploring all that the Green Mountains had to offer. She moved west to study journalism and advertising at the University of Colorado at Boulder and eventually found herself with a career (with enough time for morning surf sets) in San Francisco. An experienced brand builder and storyteller, Kerstin has worked on both the agency side at renowned advertising agencies and on the brand side, doing global marketing for Levi’s, where she set out to build authentic connections between the brand and its consumers around the world. After relocating to Truckee, California, she was able to devote more of her time to the activities she’s most passionate about: backcountry skiing, mountain biking, and exploring deep into the Sierra. Living through extreme droughts, devastating wildfires, coastal erosion, and warmer winters made Kerstin realize she wanted to use her experience to impact change in the world, which is what brought her to POW in 2019. At POW, it’s her goal to engage and equip the outdoor community to harness their collective passion to take action on climate change.
Manager, Marketing and Co...
Manager, Marketing and Communications
Joe found his love for the outdoors in his home state of New Hampshire. After making the tough decision to leave the “Live Free or Die” state, he moved out to Colorado to attend Colorado State University. After graduating with a BA in Ecosystem Science and Sustainability, Joe continued to follow his passion for sustainability and the outdoors as an intern at POW.
Now our Membership Coordinator, he is responsible for communicating and strategically growing our membership base. Outside of work, he can be found snowboarding, hiking, or surfing when lucky enough to get back to the coast.
Raised in Vail, Colorado, Lindsey grew up in the beautiful, snowy Gore Range. When she was not snowboarding, she was hiking with her black lab or biking through the valley.
As Lindsey got older, she began to see the effects of rising temperatures on her mountain community from disappearing snowpack to raging wildfires. Knowing that she needed to leave the valley to help protect it, Lindsey went for American University in Washington, DC where she earned her Bachelors in Communications, Legal Studies, Economics, and Government with a minor in Environmental Science. Additionally, she achieved certificates as a Politics, Policy, and Law Scholar and in Advanced Leadership Training. Lindsey spent time with The Climate Reality Project working on the I AM PRO SNOW program and managed the 100% Committed campaign. Joining the advocacy team in 2018, Lindsey is excited to help continue to organize in mountain communities and outdoor industry on strong climate action.
When Lindsey is not plugged in working on a campaign, you will find her in the mountains snowboarding or hiking and camping with her dog. She will probably have a chia tea or kombucha in one hand and a burrito in the other.
Justin Van Saghi
Associate, Development & ...
Justin Van Saghi
Associate, Development & Operations
Justin’s lifetime of adventuring began at an early age camping and backpacking in the Appalachian Mountains with his father. His passion for outdoor sports continued as he got older, bringing him to whitewater kayaking in the southeast then to the mountains of Telluride, Colorado. While in Telluride, Justin worked as a river-guide, snowboard shop employee and played hard snowboarding in the San Juan mountains. He later joined the Army and was stationed in various places including Alaska and Afghanistan, working as a heavy weapons company team leader and in Operations and Intelligence before returning home to the Rocky Mountains to attend the University of Colorado Boulder.
Justin has witnessed the effects of climate change first-hand after living in ski towns and years spent snowboarding in the backcountry of Alaska and Colorado. Watching the winter change before his eyes drove him to pursue and complete his degree in geography and hydrology. POW’s work allows him to combine his love for snowboarding and passion for the environment. When he’s not blasting Slayer at the POW office, you can find Justin on the trails mountain biking or splitboarding around the Colorado backcountry.
Before joining POW, Anja received her BA in environmental studies and creative writing from the University of Pittsburgh. She continued to follow her passion for environmental storytelling by receiving her MA in environmental journalism from the University of Colorado a few years later.
Her writing has been nominated for the Pushcart Prize and one of her essays was featured as the opening story for a prominent environmental anthology in 2017.
She has worked as a taxidermist, farmer, librarian, freelance writer and marketing consultant before settling in with POW.
Anja is passionate about addressing climate change through creative storytelling and can often be found writing, reading and exploring the outdoors on two feet, two skis or two tires.
Executive & Operations As...
Executive & Operations Associate
Hannah grew up on the shores of Lake Superior in a small northern Wisconsin town. Her love for the outdoors was formed at an early age from sailing in the Apostle Islands, canoeing in the Boundary Waters Wilderness Area, to kayaking in Alaska.
Hannah has a BFA in Arts Administration and Theatre with an emphasis in Stage Management. She moved to Colorado where she worked in live event production and programming at the Colorado Chautauqua Association. Hannah values the important role humanities and culture play in the battle to protect our climate and our relationship with the environment.
At POW, Hannah works closely with POW’s Executive Director and Director, Development & Operations to assist with logistical planning projects, financial operations, and administrative management.
When not at the desk, she can be found exploring the trails, mountains, reading, and seeking out every body of water in Colorado.
Chief Barketing Officer
Chief Barketing Officer
Votes for Peanut Butter. Once a bull tamer in Kansas, Pemi was pleased to be adopted in Colorado where there are big mountains and deep snow to trot daintily around in. Interests: bandanas, biting ski boots mid-turn, belly rubs, chasing mountain bikes and lobster.
Chief Treat Officer
Chief Treat Officer
Known in some circles as the cookie monster, Avery can be found trolling for butt scratches or running through the underbrush pretending to be a wild dog. She may have a little gray on her chin but you would not know she is getting up there from her contagious puppy grin and great fear of whiteboards. Interests: wading in mountain creeks, taking over the whole bed, porpoising through snow, and excelling as a foot warmer.
Sustainability expert and outdoor-industry veteran Laura Schaffer joined POWDR in December of 2016 to lead the company’s environmental and social sustainability initiatives, continuing POWDR’s longstanding commitment to protecting playgrounds and empowering communities. Sustainability is a founding principle of POWDR, and from Soda Springs becoming the first California resort to use 100% recycled water for snowmaking to Killington’s K-1 Express Gondola operating solely on power generated by manure from local dairy farms, responsible environmental management has also long been prioritized among POWDR’s portfolio brands. In her role, Schaffer oversees the development and implementation of a sustainability strategy across the POWDR brand family, ensuring that it aligns with POWDR’s overall mission, vision, and business decisions.
Schaffer holds a BA in Economics from Wesleyan University and an MBA in Sustainable Global Enterprise from Cornell University. Most recently, she served as sustainability director and brand manager at equipment and apparel brand Mountain Hardwear. Prior to Mountain Hardwear, Schaffer was the public relations director for Snowbird Ski & Summer Resort in Utah, where among other efforts, she worked to blend sustainability practices and messaging with daily resort operations. While at Snowbird, she was named one of the ski industry’s “Top 15 Under 30” by Ski Area Management Magazine. Schaffer started her career at with the Salt Lake Olympic Committee for the 2002 Winter Olympic Games. Schaffer is a member of the board of directors of Protect Our Winters, the leading climate advocacy group for the winter sports community. She also serves on the Backcountry Women’s Leadership Coalition.
Professional Mountaineer, The North Face
Conrad Anker is the leader of The North Face climbing team and a legend in the climbing and mountaineering community, where he is renowned for tackling challenging routes throughout the Americas, Himalayas and Antarctica, including multiple first ascents. Conrad lives in Bozeman, Mont., and sits on the board of the Conservation Alliance and the Leadership Institute of Montana State University. Conrad is also vice president of the Alex Lowe Charitable Foundation.
Deutsch North America
Deutsch North America
Winston Binch is the chief digital officer at Deutsch North America, where he’s responsible for agency-wide digital strategy and vision, operations, and business and invention development. Prior to Deutsch, Winston worked at CP+B as Partner/Managing Director, Interactive, where he led digital strategy, operations, and agency business development, where his efforts helped the agency win Interactive Agency of the Year at Cannes three times over a five-year span. Winston’s work has been recognized by international award shows and publications such as Cannes Cyber Lions, Andys, One Show, Clios, London International Awards, The New York Times, The Wall Street Journal, BusinessWeek, AdAge, Adweek, Creativity, Travel + Leisure, Ski Magazine, and Communication Arts.
Donna met Burton’s founder, Jake Burton Carpenter in a Southern Vermont bar on New Year’s Eve 1981. Ever since, she’s been a driving force at the world’s leading snowboard company. Her first job included dipping snowboards in polyurethane and answering the customer service line that rang in the bedroom. In the mid 1980s, Donna expanded Burton’s business to Europe and ran the company’s first international office in Innsbruck, Austria. In 2003, Jake asked Donna to make Burton a brand of choice and employer of choice for women. Thanks to Donna’s leadership, Burton now has progressive parent policies, mentoring programs and a diverse leadership team. In 2010, Donna stepped up to the role of President and then went on to become Burton’s first female CEO in 2016. Donna now shares the CEO role with John Lacy, who she has run the business with since 2016. Beginning in 2019, Donna will be based in Zurich where she will once again immerse herself in Burton’s European business. While in Europe, Donna will continue to be deeply involved in the women’s market, customer insights and purpose-led marketing as well as initiatives surrounding Burton’s impact on the sport, the industry and the planet. Deemed a ‘Super Woman’ by Refinery29 and ‘The Snowboard Ambassador’ by The New York Times, Donna’s leadership is an inspiration to her company, her industry and beyond.
Chris Davenport, of Aspen, Colorado, is widely regarded as one of the premier big mountain skiers in the world today. Among his many skiing achievements, in 2007 Chris became the first person to ski all fifty-four of Colorado’s 14,000-foot peaks in less than one year. A two-time World Champion, he has numerous first descents of peaks around the globe under his belt, and recently guided and skied on Mt. Everest. Chris has been featured in more than thirty ski films. He is also a TV commentator for ESPN, ABC Sports, and Outside Television, and is an Olympic and World Cup announcer for ski racing events. Chris is also the author of two beautiful coffee-table books that celebrate North America’s mountains, Ski The 14ers and Fifty Classic Ski Descents of North America.
Madrone Capital Partners
Madrone Capital Partners
Jamie McJunkin is a founder and general partner at Madrone Capital Partners, a private investment firm that invests on behalf of members of the Walton Family. Jamie leads Madrone’s efforts in sustainability and alternative energy, and is currently an active investor or board member at Achates Power, Bloom Energy, eHarmony, Enphase, Strava, Sunrun, and Wasserman Media Group. He is a member of the advisory board of several investment management firms, including Rockport Capital Partners and The Global Environment Fund. An avid pilot, Jamie also serves on the Board of the Smithsonian National Air & Space Museum. Jamie earned an A.B. degree from the Woodrow Wilson School of Public and International Affairs at Princeton University and an M.B.A. from the Stanford Graduate School of Business, where he was an Arjay Miller Scholar. He lives with his wife and two daughters in Truckee, CA and is a passionate cyclist and skier.
Naomi Oreskes is a Professor of the History of Science and Affiliated Professor of Earth and Planetary Sciences at Harvard University as well as an internationally renowned historian of science and author. Her research focuses on consensus and dissent in science: How do scientists decide when a fact is “established?” How do they judge how much evidence is sufficient to deem something scientifically demonstrated? And what happens when scientists can’t agree? Her 2004 essay, “The Scientific Consensus on Climate Change” (Science 306: 1686), has been widely cited in the mass media throughout the world, including in the Royal Society’s publication, “A Guide to Facts and Fictions about Climate Change,” in the Academy-award winning film, An Inconvenient Truth, and in Ian McEwan’s novel, Solar. Her opinion pieces have appeared in The New York Times, The Washington Post, The Los Angeles Times, Nature, Science, The New Statesman, and elsewhere. Her latest work, Merchants of Doubt, How a Handful of Scientists Obscured the Truth on Issues from Tobacco to Global Warming, with co-author Erik M. Conway, was shortlisted for the 2010 Los Angeles Times Book Prize, and has recently been released in paperback.
Micah Ragland is the Director of Sustainability Communications for Walmart, Inc. Before coming to Walmart in 2017, Micah served as the Associate Administrator for Public Engagement and Environmental Education at the U.S. Environmental Protection Agency (EPA). During his stint at the EPA, he played a role in helping to lead the agency’s external relations and constituency outreach efforts on issues related to the Clean Air Act, Clean Water Act and the drinking water crisis in Flint, Michigan.
Previously, Ragland served as former U.S. President Barack Obama’s Northeast Political Director. Prior to joining the Obama Administration, Ragland worked as the Press Secretary for then-U.S. House of Representatives Majority Whip James E. Clyburn (D-SC). Ragland, 40, is a native of Flint, Michigan and received his Bachelor’s Degree from Morehouse College and his law degree from North Carolina Central University. Micah currently resides in Bentonville, Arkansas with his wife, Ryane Danielle, and their daughter, Ryane Lucille.
Aspen Skiing Company (Cha...
Aspen Skiing Company (Chairman)
Auden is the Vice President of Sustainability at Aspen Skiing Company. Previously a research associate in corporate sustainability at Rocky Mountain Institute, Auden has been a trailer insulator, burger flipper, ambulance medic, Outward Bound instructor, high school math and English teacher, freelance writer, and Forest Service goose nest island builder. An avid outdoorsman, Auden has climbed Denali, North America’s highest peak, and kayaked the Grand Canyon in winter. His writing has been published in Harvard Business Review, the L.A. Times, Scientific American and Salon.com, among other publications, and his work has been covered in Businessweek, Fast Company, Travel and Leisure, Outside, and other media. Auden was named a global warming innovator by TIME magazine in 2006 and in 2007 he testified to Congress on the impact of climate change on public lands. He lives in Basalt, Colorado with his wife Ellen and their children Willa and Elias.
Rob is Chief Operating Officer at Liftopia, the largest seller of lift tickets online and the largest e-commerce technology provider for the ski industry globally. He has led the partnership between Liftopia and POW and loves banging on doors in DC on POW’s behalf. Rob holds a B.A. in Government & English from Colby College in Waterville, Maine and a JD and an MBA from the University of Chicago. Rob is a passionate & lifelong skier, snowboarder and mountain biker and loves getting into the mountains with his wife Amy and two sons, Will and Ned.