Alex Haraus

Storyteller

Alex Haraus engages millions on social media to impact environmental causes through relatable, inviting content. Since launching his effort while living out of his car during the pandemic, he’s been recognized by Forbes 30 Under 30, SXSW and his content has garnered over 100 million views. He educates more than 800,000 followers across platforms.
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Activating audiences to spark trends leading over 15 million people to take action, Haraus’ videos play major roles in shifting political opinion and help pass federal and state policies that protect people, the planet and the climate.
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Many viewers cite his content as inspiring them to spearhead organizing efforts of their own. Haraus says, “the vast majority of people agree that our home is worth taking care of and are ready to do something about it. Knowing that, I don’t want to build an audience – I want to outfit one.”
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Encouraging imperfect advocacy is key to what Haraus does with his social media platform. “It is integral to each trends’ success that people take messaging in their own directions. Seeing others do it motivates viewers to speak about causes in their own voices and languages all over the world so we can continue making real change together.”