CEO Playbook
CEO Playbook
Your guide to navigating the steep terrain of climate advocacy. The CEO Playbook is a comprehensive guide to support CEOs and business leaders looking to integrate climate advocacy into their organization’s mission, values, and business practices at the level that works best for them. It offers a foundational understanding of corporate advocacy and its real-world impacts, a business-first case for advocacy, a strategy framework, and a set of ‘Plays’ business leaders can consider for their organization. The ideas in the Playbook are battle-tested by POW and our brand partners and designed to be flexible to meet any brand’s unique needs.
The CEO Playbook is a comprehensive guide to support CEOs and business leaders looking to integrate climate advocacy into their organization’s mission, values, and business practices at the level that works best for them. It offers a foundational understanding of corporate advocacy and its real-world impacts, a business-first case for advocacy, a strategy framework, and a set of ‘Plays’ business leaders can consider for their organization. The ideas in the Playbook are battle-tested by POW and our brand partners and designed to be flexible to meet any brand’s unique needs.
Businesses, large and small, are uniquely positioned to play a meaningful role in confronting climate change, in their backyards, and on the biggest stage in DC. Many have taken important steps and invested heavily to improve their own operational sustainability. This playbook is to guide them on what’s next – exerting their influence to help achieve climate wins beyond their direct control.
