No one perfects a kick-turn or learns to lead climb on their own. It’s through the guidance, support and passion of the entire outdoor community that we plan our route and unite over our common love of the outdoors.
At POW, we rely on the outdoor community too. We rely on that same guidance, support and passion from athletes, scientists, creatives and forward-thinking business leaders to help protect the places we love.
We call them our Alliance — it’s going to take all of their efforts, and yours, to solve the climate crisis.
"As lovers of the outdoors, we all have our reasons for wanting to protect them. Whether our justifications are personal, moral or simply philosophical we can all agree it is a cause worth fighting for. However, it can often be difficult to translate that passion into action and to continue to feel motivated when you’re simply one voice. The Outdoor State provides a way for us to amplify our voices collectively. By joining you now have a channel for your passion. Together we are stronger and it is through our strength that we can make the largest impact!
I have been fortunate to experience many cultures and climates around the world during my multi-decade career as a professional athlete. From rock climbing, expedition racing, whitewater rafting, cross-country skiing and mountain biking, I have seen firsthand how some of our sports and recreation have been seasonally modified due to global warming.
One action that I believe is essential to combating global climate change is protecting our outdoor spaces. Big or small, these are the places we access for exploration, recreation, competition and nature therapy. I would not be who I am today without the trails I ride or mountains I explore. Not only do the existence of these outdoor places literally combat climate change through their stabilization of the environment, but it is also through the individual's experience in these places that we build advocacy for their continued protection.
I started the Be Good Foundation with this latter idea in mind. I wanted to share my passion for the outdoors, but in a way breeds long-lasting effects. At the Be Good Foundation, our mission is to use the bicycle as a catalyst for healing, empowerment and evolution. We have striven to create opportunities for outdoor exploration, personal discovery and provided humanitarian services at local, national and global levels.
The name for the foundation came from my dad, United States Air Force navigator Capt. Stephen A. Rusch. While away on duty, he signed all of his letters home with the same two words: “Be Good.” After riding the Ho Chi Minh Trail and standing in the place where he died, I hear his instructions more distinctly. He inspired me to try harder, push farther and above all to remind myself and others that we all have unique talents that can be harnessed for the greater good.
Today, I am continuing to follow this inspiration and act on climate change. I am so proud and excited to join the Outdoor State and this movement driven by Protect Our Winters. I believe we must advocate for the value of our outdoors, not just as material resources, but as global treasures that deserve to be protected for the good of humanity. Climate change is directly affecting their wellbeing and we must act.
Time is of the essence. There is no bailout, there is no planet B. There is only true commitment."
“Today, I am continuing to follow this inspiration and act on climate change. I am so proud and excited to join the Outdoor State and this movement driven by Protect Our Winters. I believe we must advocate for the value of our outdoors, not just as material resources, but as global treasures that deserve to be protected for the good of humanity. Climate change is directly affecting their wellbeing and we must act.”
More About POW
We help passionate outdoor people protect the places and lifestyles they love from climate change.
Turn Your Passion into Action
We believe in putting a price on carbon to reduce emissions, mitigate climate change and account for the actual costs.