Winter Sports Tourism is a driver of Colorado’s Economy. Nationally, more than 23 million people participated in winter sporting activities, adding an estimated $12.2 billion in economic value to the U.S. economy, through spending at ski resorts, hotels, restaurants, bars, grocery stores, and gas stations.
We need to act now to protect Colorado’s mountain communities from the economic effects of climate change. Colorado led the nation with almost 12 million skier visits per year. The 8% difference in Colorado skier visits in lower snowfall compared to higher snowfall years equals $154 million in lost revenue and 1,900 fewer jobs statewide.
By 2100, under a higher-emissions scenario, Rocky Mountain mean snow depth in winter is expected to drop to zero.
ESTIMATED CONTRIBUTIONS FROM WINTER TOURISM COLORADO (2009/10)
Labor Income$1.2 Billion
Value Added$2.1 Billion
There is no doubt that climate change is directly impacting Colorado, and there is so much at stake.
With winter such a defining force in Colorado, POW//Colorado was created to unite and mobilize the Colorado outdoor recreation community against climate change, helping to protect the soul of the rocky mountain snow community, its $12.2 billion winter recreation economy and move the state towards forward thinking energy and climate policies.
Led by the Colorado-based individuals, companies, resorts and small businesses, the goal of this grassroots effort is to build a united front of environmentally committed Coloradans, ready to take action on issues close to home.
By becoming part of POW Colorado, you’ll join a group committed to protecting the Colorado’s way of life. Each member will receive relevant climate information/news and the opportunities to take meaningful action with us that have direct impacts locally. We’ll also send invitations to local POW events, POW/Colorado chapter meetings and other unique opportunities that celebrate the dedication of the community, our shared love of winter and the future of snow sports in Colorado.
IF YOU LIVE IN COLORADO, PLEASE JOIN US.