The Brand Alliance Shows Up in DC

The Brand Alliance Shows Up in DC

POW has been lobbying at both the State and Federal levels since 2013, allowing us to build relationships with lawmakers on both sides of the aisle. We lobby because it’s our chance to advocate and speak up for the things that we care about.

Our Brand Alliance partners play a key role in these conversations. In June 2023 Clif Bar, Black Diamond, and Aspen Snowmass joined POW in D.C. to support POW’s first ever piece of legislation aimed at supporting the clean energy transition. Another 28 Brand Alliance partners signed onto a letter we delivered to lawmakers supporting our efforts in D.C.

“ My experience lobbying for the POW Outdoor State Bill in DC was extremely insightful & rewarding. This was my first time doing advocacy work like this, and I felt supported and encouraged by POW members at every step of the way. As a representative of Clif Bar & Company, I had a strong voice in the room in all of our meetings, and we received positive feedback from everyone we spoke to.”

Costa Andranly, Clif Bar Talent Strategy Manager

The Brand Alliance has an important voice that both lawmakers and the general public take seriously. They can speak to the economic impact that climate change is having on the entire outdoor industry and the communities in which outdoor recreation thrives.