CEO Alliance

Business voices have tremendous impact at the federal and state level because policymakers listen. Companies hold great influence over their employees and end consumers, many of who are willing climate activists.

The outdoor industry generates $887 billion and employs 7.6 million. Our industry has a significant economic impact, and one that is severely impacted by climate change. Not only do we have an obligation to lead, but we have power and influence, as well as self-interest. If not us, then who?

The CEO Alliance, a project of Protect Our Winters and the Outdoor Industry Association, unites outdoor industry leaders with an effective platform to be powerful advocates for meaningful policy solutions to climate change.

“For Burton Snowboards, warming winters are a business bottom line issue. We were excited to head to Capitol Hill with Protect Our Winters to meet lawmakers and discuss how we can address climate change’s impacts on our $887 billion-dollar outdoor recreation economy.”

Donna Carpenter, CEO of Burton Snowboards


“If environmentalists are to have any chance of convincing the federal government to enact stronger laws or regulations to curb climate change, they will need big companies to use their political clout to turn around the Republicans who control Congress and the White House.”  

David Goldston, Natural Resources Defense Council


The CEO Alliance has a dual goal of raising the business voice on federal and state policy and influencing and mobilizing consumers, helping to drive a social movement around climate change.

The CEO alliance isn’t about more petitions and letters. POW believes that there is an opportunity for CEOs to use bigger levers and to speak more directly, and with more force, to policy makers and customers.

If you’re a CEO, please join us.  Provide your contact information below and we’ll be in touch.