Meet the POW Team

As an accomplished filmmaker, entrepreneur, environmentalist and snowboarding pioneer, Jeremy Jones is widely regarded as one of the most legendary big mountain riders and explorers of all time. Named a 2013 National Geographic “Adventurer of the Year” and eleven times voted “Best Big Mountain Rider of the Year” by Snowboarder Magazine, Jeremy has starred in over fifty snowboard movies worldwide, including his highly acclaimed, foot-powered snowboarding trilogy Deeper, Further and Higher. He is the founder and CEO of award-winning Jones Snowboards, dedicated to the development of the highest quality backcountry snowboards and accessories. In 2007 Jeremy founded Protect Our Winters, a global cause uniting the winter sports community against climate change and was recognized in 2013 as a Champion of Change by President Barack Obama. Jeremy has appeared frequently in worldwide media including 60 Minutes Sports, ABC’s Nightline News, The Wall Street Journal, The New York Times, Outside Magazine and TV, Men’s Journal, Esquire, CNN, MTV, ESPN, Fox News, NBC and National Geographic.

An avid alpinist, snowboarder, mountain biker, guide, and life adventurer, Molina previously served as international director at The Climate Reality Project, where he designed the organization’s climate leadership trainings and oversaw its post-Paris Agreement international strategy. Prior to his work at Climate Reality, Molina led strategy and programs as deputy director at the Alliance for Climate Education (ACE).

Molina grew up in the highlands of Guatemala and has a deeply rooted respect and relationship with the mountains and outdoor culture. He has trained corporate leaders, government officials, NGO groups, athletes and activists, on climate change strategies, communications, and engagement. He has spoken widely on climate policy including for the World Bank, IBM, the Mexican Senate, the Brazilian Forum on Climate Change, and various global stages. Mario now calls the Rockies home, where he lives with his wife and peak-bagging Australian Shepherd outside Nederland, Colorado.

With a passion for politics and the great outdoors, Lindsay joined Protect Our Winters in 2016 to advance the organization’s advocacy efforts. Prior to her (second) move to Colorado, Lindsay worked on conservation and recreation policy issues for the Appalachian Mountain Club and the Outdoor Industry Association, completed a Masters in Environmental Law from Vermont Law School, and coached skiing at Squaw Valley. When she’s not raising a ruckus on a policy issue or telling stories about her beloved home state of Maine, you can find Lindsay hiking, biking, running, or skiing deep in the mountains, typically wearing a significant amount of neon.

Torrey grew up in Carbondale, Colorado where he forged an early and lasting connection to the ski mountain and outdoors.

Torrey works closely with POW’s Executive Director to manage POW’s development strategy, including cultivation of industry partners, foundations, major donors, and execution of events. Additionally, Torrey oversees POWs finances and budget, bookkeeping, and compliance.

Before joining POW in 2016, Torrey worked for three years as a strategic advisor to Jim Collins, author of the international bestseller GOOD TO GREAT, and gained unique insight into the practices of building great organizations while diagnosing challenges and opportunities with Fortune 500 corporations, leading social sector enterprises, and executive teams.

Torrey is the descendent of a line of conservationists and adventurers. Torrey’s grandfather and great uncle, Morris and Stewart Udall, each played significant roles in conserving natural landscapes throughout the United States. Torrey’s maternal grandfather, Dick Emerson, was part of the first successful American expedition to Mount Everest in 1963.

For development inquiries, please reach out to Torrey via email at [email protected]

Sam believes fully in loving what you do. Having found a deep love of storytelling as well as the escape of the wild outdoors, Sam was determined to find a career that would allow her to combine those things. She was fortunate enough to piece together a rewarding marketing career in the outdoor industry, where she has spent the last two decades dedicating her energy to helping top brands tell their stories and build meaningful connections with their tribes.

Still, with a focus on loving what she does, Sam now heads up communications at Protect Our Winters with the goal of not only growing awareness of the POW mission but increasing the size and the involvement of the POW community to help make a meaningful impact on climate change.

When not talking climate to the POW community, Sam can be found (still talking climate) in the skin track or on long trail runs through the mountains with her husband Jason and beloved pup, Prusik.

Born and raised in the mountains of Colorado, Jake first joined Protect Our Winters (POW) as an Athlete Alliance member in 2012 during his career as a professional snowboarder. While traveling around chasing competitions and snow, Jake recognized the impacts of climate change everywhere he went and developed a strong desire to take action to slow and reverse the global greenhouse gas impacts. In the years following Jake worked as a writer and photographer on the subject of sustainability and climate in the snow industry. Now as the Program Manager at POW, Jake engages the community of CEO’s, athletes, ski resorts, and international chapters in systemic political solutions to the climate crisis.

Growing up in Maine, the rocky coast, islands and mountains were the backdrop for endless outdoor adventures whether on foot, in boats or on skis. A wood-stove heated cabin was home-base for every winter weekend, instilling a love of snow and a heartiness achieved through frostbite and windburn. Later on, what was meant to be a summer job focused on watershed health in a remote fishing town in Alaska kept getting extended, eventually to a full decade where, between hiking, camping and skiing trips in the Chugach Mountains, Beth led marketing and sustainable development for the Copper River and Bristol Bay salmon fisheries. These experiences, along with showing the world to her two sons, built her passion for conservation, climate advocacy and connecting people to protecting our shared home and future. Beth now calls the mountains and rivers of southwest Colorado home and prior to joining POW, served as Individual Giving Director at the Conservation Lands Foundation.

Justin’s lifetime of adventuring began at an early age camping and backpacking in the Appalachian Mountains with his father. His passion for outdoor sports continued as he got older, bringing him to whitewater kayaking in the southeast then to the mountains of Telluride, Colorado. While in Telluride, Justin worked as a river-guide, snowboard shop employee and played hard snowboarding in the San Juan mountains. He later joined the Army and was stationed in various places including Alaska and Afghanistan, working as a heavy weapons company team leader and in Operations and Intelligence before returning home to the Rocky Mountains to attend the University of Colorado Boulder.

Justin has witnessed the effects of climate change first-hand after living in ski towns and years spent snowboarding in the backcountry of Alaska and Colorado. Watching the winter change before his eyes drove him to pursue and complete his degree in geography and hydrology. POW’s work allows him to combine his love for snowboarding and passion for the environment. When he’s not blasting Slayer at the POW office, you can find Justin on the trails mountain biking or splitboarding around the Colorado backcountry.

Hannah grew up on the shores of Lake Superior in a small northern Wisconsin town. Her love for the outdoors was formed at an early age from sailing in the Apostle Islands, canoeing in the Boundary Waters Wilderness Area, to kayaking in Alaska.

Hannah has a BFA in Arts Administration and Theatre with an emphasis in Stage Management. She moved to Colorado where she worked in live event production and programming at the Colorado Chautauqua Association. Hannah values the important role humanities and culture play in the battle to protect our climate and our relationship with the environment.

At POW, Hannah works closely with POW’s Executive Director and Director, Development & Operations to assist with logistical planning projects, financial operations, and administrative management.

When not at the desk, she can be found exploring the trails, mountains, reading, and seeking out every body of water in Colorado.

Raised in Vail, Colorado, Lindsey grew up in the beautiful, snowy Gore Range. When she was not snowboarding, she was hiking with her black lab or biking through the valley.

As Lindsey got older, she began to see the effects of rising temperatures on her mountain community from disappearing snowpack to raging wildfires. Knowing that she needed to leave the valley to help protect it, Lindsey went for American University in Washington, DC where she earned her Bachelors in Communications, Legal Studies, Economics, and Government with a minor in Environmental Science. Additionally, she achieved certificates as a Politics, Policy, and Law Scholar and in Advanced Leadership Training. Lindsey spent time with The Climate Reality Project working on the I AM PRO SNOW program and managed the 100% Committed campaign. Joining the advocacy team in 2018, Lindsey is excited to help continue to organize in mountain communities and outdoor industry on strong climate action.

When Lindsey is not plugged in working on a campaign, you will find her in the mountains snowboarding or hiking and camping with her dog. She will probably have a chia tea or kombucha in one hand and a burrito in the other.

Maddy has always found her joy in the climb, whether that’s mountain biking, topping out a boulder or reaching the summit. Growing up in a small town in Northern Colorado, she is a 5th generation Coloradan whose family has actively taken part in Colorado’s natural resources through both recreation and a dedication to conservation. 

Maddy comes from a logistics & operations background for large scale running events and recreation. She is no stranger to events and providing the highest quality experience. 

She enjoys the challenge of mapping out the small details to outline the full picture.  When she is not creating timelines and operation plans she is in the mountains with her beloved Bull Terrier, Rocky by her side or as he would prefer in her backpack.

Donny grew up in the woods of rural Northwestern Connecticut, where he spent much of his time tromping through the deep New England forest that made up his backyard. He first clicked into a pair of skis at the age of 3 and has spent each and every winter since exploring the world via a pair of wooden planks. In college, he first drummed up the idea of combining his passion for skiing with his infatuation of, and skill with, the written word. After graduating from the University of Vermont with an English degree in 2012, he moved west to Denver, Colorado, to pursue that farfetched dream of becoming a ski journalist.

Through a combination of luck, connections and skill, Donny landed a job as an editor with FREESKIER magazine in 2013 where he worked until 2020, traveling the world in search of inspiration ski content to share with the masses. Prior to joining POW, Donny served as the magazine's editor-in-chief. Throughout his time in the ski industry, Donny was in-tune with the evolving impacts of climate change on skiing, reporting on it for FREESKIER, and fostering a deep concern for it within himself. Donny comes to POW eager to contribute his vast experience producing content to a goal bigger than himself: curbing the effects of a warming global climate.

Growing up surrounded by the desert and mountains of Phoenix, AZ - Kelsey found herself drawn to the dirt hiking trails at a young age. 

Now a Colorado resident for the better part of the last decade, you can typically find Kelsey adventuring throughout her local Boulder trails and beyond. Her favorite activities include hiking, camping, skiing or yoga-ing with her rescue lab Bailey Jean by her side (and typically followed up by a brewery patio and plate of tacos).

A management position at the Boulder Patagonia location a few years out of college introduced Kelsey to the intersection of outdoor recreation and climate advocacy, and the topic has had her attention ever since. Now, with over 7 years of being a Social Media Marketer, Kelsey is able to combine her passion for protecting our outdoor playgrounds with her social media savvy. Follow along @protectourwinters to see her ‘gramming and hash-tagging skills in action!

Usha Ramamurthy’s professional background includes key strategic, operations and project management roles at leading non-profit organizations and advertising firms across the country.

Prior to POW, Usha worked for Rocky Mountain Institute, University of Colorado Foundation, and Colorado Public Radio in Colorado, as well as top advertising firms such as Rapp Collins Worldwide and Young & Rubicam in Chicago and New York. Her professional career spans 25+ years and includes experience with strategic planning, project management, risk management, organizational policy/process development, database management and advertising with a focus on direct response and targeted marketing.

Usha has her Bachelor of Arts in Communication Arts and Sciences from Queens College-CUNY, New York and a Master of Business Administration (MBA) from Barry University in Miami Shores, Florida.  She also has her Graduate Certificate in Project Management from the University of Colorado, Boulder Engineering Management Program.

Usha lives in Boulder, Colorado with her husband and chocolate lab mix puppy, Riley.

For development inquiries, please reach out to Usha via email at [email protected]

Originally from rural Connecticut, Holly fostered a love for the outdoors through exploring New England with her family while hiking, skiing and paddling.

Before joining POW, Holly earned her BS from the University of Connecticut and planned on starting a career in the healthcare tech industry. But after working seasonally for the Appalachian Mountain Club in the White Mountains of New Hampshire and Alta Ski Area post-college, she realized her desire to transition and apply her skills and enthusiasm toward conservation and environmental policy issues.

Outside of work, Holly can be found skiing and hiking in the Whites and trying to find the best pizza in the world.

For development inquiries, please reach out to Holly at [email protected]

Meghan was born and raised in Louisville, CO. She quickly fell in love with outdoor recreation after family vacations constituted ski trips, hiking, climbing, and backpacking. She is currently a senior at Clark University in Worcester, MA, getting her bachelor’s degree in Earth System Science and pursuing a Master’s in Environmental Science and Policy starting in Fall 2021. After retiring from collegiate athletics, Meghan hopes to continue her running career by chasing longer distances and hitting the trails more than roads. When she’s not running or playing in the mountains, Meghan enjoys drinking coffee, reading good books, and trying to beat her personal NYT crossword puzzle records.

Meghan is very excited to join the POW team as a development intern and use her academic background as well as passion and enthusiasm for the outdoors to advocate for some of her favorite places on earth.

Evan grew up in Southern California and fell in love with skiing and the mountains at an early age which became a lifelong passion and lifestyle. 

Since joining POW in 2021, Evan works closely with team leaders on expanding donor support, member outreach, and select development projects. 

Evan is a recent graduate of UCLA where he majored in Political Science and was a member of the Men’s Division I Water Polo team before transitioning into a student-manager role for the program.

As an avid outdoor enthusiast, Evan is thrilled to help the POW cause in elevating awareness around climate change and protecting our winters.

Known in some circles as the cookie monster, Avery can be found trolling for butt scratches or running through the underbrush pretending to be a wild dog. She may have a little gray on her chin but you would not know she is getting up there from her contagious puppy grin and great fear of whiteboards. Interests: wading in mountain creeks, taking over the whole bed, porpoising through snow, and excelling as a foot warmer.

Votes for Peanut Butter. Once a bull tamer in Kansas, Pemi was pleased to be adopted in Colorado where there are big mountains and deep snow to trot daintily around in. Interests: bandanas, biting ski boots mid-turn, belly rubs, chasing mountain bikes and lobster.

A crusty outdoor industry veteran, Prusik, has been salty with just about everyone, from his dog-colleagues at Outdoor Research and Rab to his human-subordinates at SCARPA and now Protect Our Winters.

Prusik might be a grump, but he loves good treats and especially loves people who use their passion for the outdoors to advocate for solutions to climate change.

Does he love you? Well, that all depends on your commitment to climate advocacy. And what kinds of treats you have to offer.

Auden is the Vice President of Sustainability at Aspen Skiing Company. Previously a research associate in corporate sustainability at Rocky Mountain Institute, Auden has been a trailer insulator, burger flipper, ambulance medic, Outward Bound instructor, high school math and English teacher, freelance writer, and Forest Service goose nest island builder. An avid outdoorsman, Auden has climbed Denali, North America’s highest peak, and kayaked the Grand Canyon in winter. His writing has been published in Harvard Business Review, the L.A. Times, Scientific American and Salon.com, among other publications, and his work has been covered in Businessweek, Fast Company, Travel and Leisure, Outside, and other media. Auden was named a global warming innovator by TIME magazine in 2006 and in 2007 he testified to Congress on the impact of climate change on public lands. He lives in Basalt, Colorado with his wife Ellen and their children Willa and Elias.

Micah Ragland is the Director of Corporate Communications for DTE Energy in Detroit, Michigan. Before joining DTE in 2019, he worked as a Director of Global Communications at Walmart, Inc. in Bentonville, Arkansas. Previously, he headed up the Office of Public Engagement at the U.S. Environmental Protection Agency in Washington, DC and also served as former President Barack Obama’s Northeast Political Director during the 2012 election cycle.

Ragland, 42, is a native of Flint, Michigan and received his bachelor’s degree from Morehouse College and his law degree from North Carolina Central University. Micah and his wife, Ryane LeCesne, currently reside in the Detroit area with their daughter, Ryane Lucille. 

Jamie McJunkin is a founder and general partner at Madrone Capital Partners, a private investment firm that invests on behalf of members of the Walton Family. Jamie leads Madrone’s efforts in sustainability and alternative energy, and is currently an active investor or board member at Achates Power, Bloom Energy, eHarmony, Enphase, Strava, Sunrun, and Wasserman Media Group.   He is a member of the advisory board of several investment management firms, including Rockport Capital Partners and The Global Environment Fund.   An avid pilot, Jamie also serves on the Board of the Smithsonian National Air & Space Museum.   Jamie earned an A.B. degree from the Woodrow Wilson School of Public and International Affairs at Princeton University and an M.B.A. from the Stanford Graduate School of Business, where he was an Arjay Miller Scholar. He lives with his wife and two daughters in Truckee, CA and is a passionate cyclist and skier.

Donna met Burton’s founder, Jake Burton Carpenter in a Southern Vermont bar on New Year’s Eve 1981. Ever since, she’s been a driving force at the world’s leading snowboard company. Her first job included dipping snowboards in polyurethane and answering the customer service line that rang in the bedroom. In the mid 1980s, Donna expanded Burton’s business to Europe and ran the company’s first international office in Innsbruck, Austria. In 2003, Jake asked Donna to make Burton a brand of choice and employer of choice for women. Thanks to Donna’s leadership, Burton now has progressive parent policies, mentoring programs and a diverse leadership team. In 2010, Donna stepped up to the role of President and then went on to become Burton’s first female CEO in 2016. Donna now shares the CEO role with John Lacy, who she has run the business with since 2016. Beginning in 2019, Donna will be based in Zurich where she will once again immerse herself in Burton’s European business. While in Europe, Donna will continue to be deeply involved in the women’s market, customer insights and purpose-led marketing as well as initiatives surrounding Burton’s impact on the sport, the industry and the planet. Deemed a ‘Super Woman’ by Refinery29 and ‘The Snowboard Ambassador’ by The New York Times, Donna’s leadership is an inspiration to her company, her industry and beyond.

Conrad Anker is the leader of The North Face climbing team and a legend in the climbing and mountaineering community, where he is renowned for tackling challenging routes throughout the Americas, Himalayas and Antarctica, including multiple first ascents. Conrad lives in Bozeman, Mont., and sits on the board of the Conservation Alliance and the Leadership Institute of Montana State University. Conrad is also vice president of the Alex Lowe Charitable Foundation.

Sustainability expert and outdoor-industry veteran, Laura Schaffer uses her passion for the outdoors to lead environmental and social sustainability initiatives at POWDR. Her experience in protecting playgrounds and empowering communities has set her up to oversee the development and implementation of a sustainability strategy across the POWDR brand family, meaning that the resorts where you ski are focused on protecting skiing for generations to come.

Schaffer holds a BA in Economics from Wesleyan University and an MBA in Sustainable Global Enterprise from Cornell University. Before joining the POWDR team in 2016, she served as sustainability director and brand manager at equipment and apparel brand Mountain Hardwear as well as the public relations director for Snowbird Ski & Summer Resort in Utah. While at Snowbird, she was named one of the ski industry’s “Top 15 Under 30” by Ski Area Management Magazine. Schaffer started her career at with the Salt Lake Olympic Committee for the 2002 Winter Olympic Games.

In addition to serving as member of the board of directors of Protect Our Winters, Schaffer also serves on the Backcountry Women’s Leadership Coalition.

Anne Shoup serves as Associate Vice President for Advancement at Michigan State University. Over the course of two decades, Anne has helped mobilize staff, boards and volunteers to grow philanthropic programs by emphasizing a transparent, donor-focused and impact-oriented approach. 

Previously, Anne served as the Associate Vice Chancellor for Advancement at the University of Colorado Boulder, following three years in the College of Engineering and Applied Science. She began her career at Interlochen Center for the Arts, raising funds and managing national alumni volunteers and events, and also served eight years as Director of Charitable Giving with the Leelanau Conservancy.

Born and raised in Alaska, Anne spent her formative years buzzing over the Alaskan landscape with her bush pilot/teacher father, landing on floats in Prince William Sound and commercial fishing in the waters around Katmai National Park. She lives in Michigan with her husband and three daughters.

Luis Benitez is the Vice President for government affairs and global impact at the VF Corporation, a $23 billion holding company that includes some of the outdoor industry’s most iconic brands.

Prior to joining the VF Corporation, Mr. Benitez was appointed by Colorado Governor John Hickenlooper to lead the newly established Outdoor Recreation Industry Office in 2015. In that role, he transformed the outdoor industry into a powerful force for economic development, conservation and stewardship, education and workforce training, and public health and wellness. Under his watch, the state’s outdoor economy ballooned from $28 billion to $65 billion.

Mr. Benitez spent a decade managing the well-established leadership development school, Outward Bound Professional in Colorado at the start of his career. He also served as the COO and Director of Operations for Adventure Consultants, a New Zealand-based global expedition firm with a long and storied
history of leading trips on Mount Everest that was featured both in the book Into Thin Air and in the movie Everest.

Mr. Benitez helped create the nonprofit Trekking for Kids, which focuses on service-based expeditions allowing participants to climb and trek while teaching them about local issues like housing and healthcare for disadvantaged youth around the world. He was also a founding partner for Warriors to Summits, a nonprofit focusing on serving veterans by connecting them with the outdoors.

He has also served as an adjunct professor in Ecuador and Chile for the Wharton School of Business at the University of Pennsylvania. Mr. Benitez studied Political Science at the University of Missouri – Saint Louis
and holds an Executive MBA from the University of Denver with an emphasis certification on behavioral sciences and public policy from Harvard University’s Kennedy School of Government.

Jessica Klodnicki has had a diverse career spanning a variety of industries from consumer products to outdoor/lifestyle brands. She is currently the Chief Marketing Officer at Skullcandy, the original lifestyle audio brand at the intersection of music and action sports based in Park City, UT. 

Prior to Skullcandy, Jessica was General Manager for the Outdoor Recreation Division of Vista Outdoor.  There she managed a portfolio of outdoor brands like CamelBak, Bell Helmets, Camp Chef outdoor cooking, Jimmy Styks stand up paddle boards and more.   While at Bell Helmets, she started Girls Rock, a women’s mountain bike non-profit with a mission to inspire Bay Area women mountain bikers with supportive and social rides that encouraged more women to get out and ride.  

She got her start in the outdoor industry with Mizuno USA leading marketing across their sports portfolio of golf, running and team sports.  Her interest was first peaked in the sports industry when she interned for the U.S. Olympic Bobsled and Skeleton team.

She has served on the board of directors of other non-profit organizations -- Vice Chairman of People for Bikes and board member of Camber Outdoors (an organization focused on Diversity, Equity & Inclusion in the outdoors).  She currently serves on the Board of Directors for the Park City Chamber and Visitor’s Bureau.  

In her free time, you’ll find her mountain biking, skiing and dabbling in a number of other sports that her mountain town has to offer…like curling and horseback riding.

Over nearly two decades, Patrick Crawford has worked in every aspect of outdoor sports media, from print to global digital media properties to corporate content strategy and influencer marketing.

Patrick is a partner and co-founder at Inkwell Media, the leading athlete platform and influencer marketing agency in the outdoor world. He is also an co-found and advisor to Roam, an athlete-driven media and online education platform.

Previously, Patrick was a founding Editor at Freeskier magazine, and he served as Editorial & Online Director for Storm Mountain Publishing, where he oversaw print and digital content for Freeskier and Snowboard magazines. He was also Global Content Director for Mountain News Corporation, the world’s largest snowsports media group. 

Jessie Diggins was cross-country skiing before she could walk, hitching a ride in her Dad’s backpack, pulling his hair and telling him to ‘Mush!’ The apple didn’t fall far from the tree, and by three years old she was on skis of her own, sharing Dad’s passion for the sport. Little did they know at the time that a ferocious, ground-breaking competitor was in the making.
Jessie is known for two things, being able to “go deep into the pain cave”, ski-speak for pushing herself to the edge and beyond, and doing it with style, with a smile and with sparkles. Jessie began the team’s tradition of painting their faces on race day and finishing it up with a dusting of sparkles.
From Afton, MN, with a background in dance, swimming and soccer, Jessie was a nine-time Junior National Champion on skis. Within the senior ranks, she’s responsible for numerous American firsts:
•At 20, she was the youngest woman to finish top-5 in a World Cup distance race.
•In 2013, at just 21, she became the youngest American World Champion and the first U.S. Woman to win a Championship title (with teammate Kikkan Randall).
•At 22, she won silver at the U-23 World Championships, and went on to finish 8th at the Olympic Games in Sochi –tying the best-ever placement by an American woman at an Olympic Games in a distance event.
•During the 2015 season she ended a 33-year drought in championship level distance medals for Team USA by winning the silver medal at the World Championships in 10km skate.
•In 2015-16 she became the first American Woman to win a modern distance World Cup in the 5km skate individual race.
•In 2016-17 she won 5 World Cup medals & added both silver and bronze medals at the 2017 World Championships.
•In 2018, she and teammate Kikkan Randall became the first-ever winners of Olympic Gold.

Massimo Alpian grew up in New York and now resides in Boulder, Colorado.  With an accomplished international non-profit career, Alpian focused on human rights, climate change and its effect on refugees, and humanitarian assistance in Latin America and Sub-Saharan Africa at organizations like UNICEF and the United Nations. He also holds a Master’s Degree in International Relations from Columbia University, and undergraduate and postgraduate degrees from New York University and St. John’s University. 

A love for the outdoors and bike racing are what brought Massimo to leave his non-profit career for a marketing and communications career in the outdoor industry roughly a decade ago and move to Boulder, Colorado. Alpian has worked on both the brand and agency side executing communications and brand strategies for outdoor legacy brands like KEEN, Inc., Fjällräven, HOKA ONE ONE, Tracksmith and Thousand. In his current role managing global media relations for Cannondale, he works on making cycling and bikes accessible to all, while working on the ground with various non-profit organizations focusing on racial justice, as well as on climate action with POW.

Michael was raised in Ann Arbor, MI and moved to Denver in 2016 after 15 years in Chicago.  Michael is the Managing Principal of Cadence Capital Partners, a boutique investment bank specializing in real estate capital markets.  He is married with one daughter and another on the way, along with his trusty pal, Moo the Mini Pit.    

Michael was originally drawn to the outdoor culture in Colorado as a consumer and defacto "tourist" but quickly realized it can't be one-sided.  Michael believes we also need to give back.  Over the years he has been increasingly interested with trying to affect positive outcomes through large scale legislative changes.  

Michael was drawn to be on POW's Advisory Board, through the simple statement the acronym represents: Protect Our Winters. As a lover of snow sports, it resonated with him and he realized it wasn't just about winter sports, but a call to action about the protection of our climate as a whole.

Matt is an entrepreneur and business executive focused on building companies that work to improve communities and the outdoor and natural resource economy through vision, growth and innovation. His career is grounded in the nexus of business and policy that work towards a sustainable outdoor lifestyle, economy and society. 

Born and raised in Upstate New York, Matt’s outdoor ethic was shaped by Vermont’s Green Mountains and the wilderness regions of New York’s Adirondacks. Now based in Washington, DC as President & CEO of High Street Strategies, a government affairs and public relations firm, Matt regularly travels west to Wyoming’s Teton Range and Idaho’s Sawtooth Range to deepen his life-long passion for skiing, mountains and the outdoor lifestyle. Matt is deeply passionate in the importance of connecting to the natural world and works to have that access open to all who seek it.

As a digital strategist, online marketing specialist, and social/multi-channel storyteller, Ryan's passion has been grounded in making the world a better place - from engaging low-income high school students to improve academic performance and community volunteerism with AmeriCorps, to saving over 282,000 dogs and cats through the ASPCA Rachael Ray $100K Challenge. For the past seven years, Ryan has headed the digital, creative, and communication work at Vice President Gore's The Climate Reality Project and had his team's work recognized by the Short Awards, MAXI's and the Non-profit Technology Enterprise Network DoGooder Video Awards. In his down time, Ryan can be found hiking, kayaking, and falling on his x-country skis in the back country of Colorado and Nevada.

An avid skier, Joel Simkins brings over 20 years of financial services and hospitality industry relationships to Protect our Winters. 

Skiing is an integral part of the Simkins family lifestyle and after years of donating passively to the cause, he decided to play a more active role in helping to insure that winter sports are around to be enjoyed for future generations. Joel joined the advisory board in 2018 and has been actively collaborating with the POW team to deliver its message to CEO’s across the hospitality industry, as well as explore strategic partnerships with other stakeholders. 

Simkins has been the Head of Gaming & Leisure Investment Banking for SunTrust Robinson Humphrey since April 2016. Before coming to SunTrust, Simkins spent 15 years as an equity research analyst covering the gaming, lodging, & leisure sectors (including the ski industry) at Credit Suisse, Macquarie Capital, Prudential Financial, and Deutsche Bank. In 2009, he was named as the Best Up & Coming Gaming & Lodging Analyst on Wall Street by Institutional Investor Magazine. 

Simkins was born in Philadelphia, Pennsylvania and received his BBA in Banking & Finance from Hofstra University where he graduated with Highest Honors in 1998. Joel and his wife, JoAnn, along with their two children Josh and Juli reside in Hoboken, New Jersey.

Ben Pruess is President of Retail North America for Tommy Hilfiger. In this role, he is responsible for oversight of the merchandising, strategic planning and allocation of product, and retail store operations for 242 Tommy Hilfiger stores in the United States and Canada, as well as its e-commerce business. Additionally, he oversees the retail field organization and specialty retail in combination with e-commerce for a DTC (multichannel) strategy.

Prior to this position at Tommy Hilfiger, Ben worked as the Global Vice President at Adidas Originals for 6 years from 2004 to 2010, overseeing all areas of design, marketing, merchandising, and GTM – a period of unprecedented growth for the brand. Subsequently, he joined the Under Armour team as Senior Vice President of Sportswear and was promoted to President of Sport Fashion in 2016. Ben is also an active angel investor in the tech and non-competitive consumer goods space.

Before joining Adidas and Under Armour, he served as Brand Manager for Bonfire Snowboard and as Snowboard sports marketing manager with Salomon.

Preceding his corporate career, Ben was a professional snowboarder and photographer.

Sarah is an Executive Producer and Content Partnerships Lead at YouTube and in the past decade has become a leader in empowering creators, underrepresented voices and non-profits in the immersive media space.

Sarah grew up between Switzerland and New Mexico. With a passion for adventure films, she is an avid climber and alpinist and is constantly seeking adventures off the beaten path, anywhere from Pakistan to Madagascar.

Charlotte Tracy is an Educator for the Bay Area Teacher Training Institute.  She is a trail runner, a skier, and a mom of three teenagers who also love to ski and play in the outdoors.  

She has been an active volunteer in her community and has served on several boards and fundraising committees for various non-profits, including The Millbrook School, Marin Country Day School, The Parks Conservancy, Youth Speaks, and Children of Shelters.  She regularly tutors underserved students through the organizations Reading Partners and 826 Valencia. Additionally, she and her two sisters co-operate The Chrysopolae Foundation. She lives in San Francisco with her husband and her dog, Jackson.

Bryan has been a part of working with and supporting POW since day one. He has been to D.C. twice, both to lobby and moderate an Olympic athlete panel on climate change as well as sit on an Obama era round table focused on the "greening of sport."  With over 20 years of leadership experience in the outdoor and environmental industry, Bryan spent a good chunk of his career developing and building the Adventure Sports Marketing department/program at CLIF Bar. Working closely throughout his life at the intersection of adventure sport, travel lifestyle culture, and environmental advocacy,  Bryan has now started his own one-man marketing consultancy (B.COLECTIVE LLC) and works closely with brands, athletes, nonprofits and creatively influential people to push positive ideas towards positive purpose while inspiring others to engage along the way. In addition to his advisory board role with POW, Bryan also sits on the board of directors for Wheels for Life (a Hans Rey nonprofit), and All Good, an all-organic skincare company. 

After hitting the road for the past year with his wife Allison, and adventure world schooling their son Fisher (age 8) on an extended road trip to Central America and back, Bryan is now calling Hood River, Oregon home. Amidst his own endlessly immersive outdoor pursuits like backcountry skiing, mountain biking, and surfing, Bryan continues to seek transformative, cultural, and advocacy driven experiences as he simultaneously charts his own path forward into the future.

Greg is an attorney with Ballard Spahr, a national law firm with over 650 attorneys in 15 offices.  He focuses on complex corporate and commercial litigation, First Amendment matters, and privacy and cybersecurity counseling.  Greg splits his time between his firm’s Denver and Boulder offices, and heads up the firm’s privacy and cybersecurity efforts in West.  Greg devotes significant time to serving the community through pro bono initiatives, including representing asylum seekers and drafting wills for first responders.  Greg earned his JD from Harvard Law School, and his BA from the University of Notre Dame with a double major in Political Science and Economics.

Greg lives in Denver with his wife, two daughters, and dog, Taka.  The Szewczyk crew spends as much time as they can hiking, skiing, snowshoeing, and camping throughout Colorado.

Gretchen is a 2-time Olympian and Olympic Silver medalist, World Superpipe Champion and 4-time X Games gold medalist, and has been inducted into The Sportswomen of Colorado Hall of Fame and The Action Sports Hall of Fame. She is the winner of the ESPY award for Best Female Action Sports Athlete and National Geographic Adventurer of the Year. She has done modeling, sports commentary, and has been featured in everything from prime time talk shows and national commercials to hundreds of publications worldwide.

Seeing the effects of climate change around the world pushes Gretchen to lobby on Capitol Hill, work with brands to design sustainable products, speak at events like the United Nations Climate Conference (COP21) in Paris, and serve on the board of Protect Our Winters and Aspen Center for Environmental Studies. As a leading female athlete, Gretchen also sits on the board for espnW in order to support their efforts in elevating women in sports. Since transitioning from snowboard competition in 2014, Gretchen is now creating a larger movement; inspiring the art of living extraordinary. She’s spearheading this through a company called ALEX that she co-founded with her husband, Chris Hotell. ALEX stands for Always Live Extraordinary and is designed to shift habits and consciousness for a healthy and sustainable world.

Gretchen served on the Protect Our Winters Board of Directors from 2011-2016.

Luke Haynes has been Executive Director of the David Rockefeller Fund in New York since 2015. He oversees all operations and grantmaking programs for criminal justice reform, climate change solutions, and art for social impact. Luke served on the Protect Our Winters Board of Directors, offering strategic and governance advice and advocating that POW explore the creation of a 501(c)(4) with a complementary mission. He resigned from the board to recommend one of the POW Action Fund’s first grants and remains an informal POWAF advisor.

Prior to joining the DR Fund, Luke was vice president of the Mertz Gilmore Foundation; New York Director of the John D. and Catherine T. MacArthur Foundation; and Fellow of the Carr Center for Human Rights Policy at Harvard University.

Luke also serves as a trustee of Lulu’s Fund, providing need-based financial aid to preschool families in Montclair, NJ; director of the Clara Lionel Foundation and advisor to the Center for Climate and Security in Washington D.C.

Penn was born in the Midwest but spent time out of the country and on the East coast before settling in Colorado in 1989. A graduate of Brown University with degrees in Business and Political Science, Penn spent a handful of years in finance as a municipal bond trader in Manhattan before his move out west. The ski bum lifestyle, working as a snow maker, race crew on Aspen Mountain, and seasonal whitewater, climbing and backcountry ski guide stints led to a job at Climbing Magazine in 1992.

In 1997, Penn co-founded Backbone Media, a leading active lifestyle marketing agency that represents over 80 brands in the snowsports, outdoor, hunt, fish, travel, tourism and beverage markets. Penn co-authored 50 Classic Ski Descents in North America with Chris Davenport and Art Burrows, and has written for multiple outlets including Alpinist, Climbing, Rock & Ice, Outside and Powder.

The fire still burns for Penn with recent trips to climb in Russia, Antarctica and Nepal. He is a happily married father of four and previously served on the Protect Our Winters board for two terms.

Rob is the Vice President of Revenue and Growth at Tonal. His previous experience Chief Operating Officer at Liftopia, the largest seller of lift tickets online and the largest e-commerce technology provider for the ski industry globally, introduced him to POW, where he now loves banging on doors in DC on POW’s behalf. 

Rob holds a B.A. in Government & English from Colby College in Waterville, Maine and a JD and an MBA from the University of Chicago. Rob is a passionate & lifelong skier, snowboarder and mountain biker and loves getting into the mountains with his wife Amy and two sons, Will and Ned.

Naomi Oreskes is a Professor of the History of Science and Affiliated Professor of Earth and Planetary Sciences at Harvard University as well as an internationally renowned historian of science and author.  Her research focuses on consensus and dissent in science: How do scientists decide when a fact is “established?” How do they judge how much evidence is sufficient to deem something scientifically demonstrated? And what happens when scientists can’t agree? Her 2004 essay, “The Scientific Consensus on Climate Change” (Science 306: 1686), has been widely cited in the mass media throughout the world, including in the Royal Society’s publication, “A Guide to Facts and Fictions about Climate Change,” in the Academy-award winning film, An Inconvenient Truth, and in Ian McEwan’s novel, Solar.  Her opinion pieces have appeared in The New York Times, The Washington Post, The Los Angeles Times, Nature, Science, The New Statesman, and elsewhere.  Her latest work, Merchants of Doubt, How a Handful of Scientists Obscured the Truth on Issues from Tobacco to Global Warming, with co-author Erik M. Conway, was shortlisted for the 2010 Los Angeles Times Book Prize, and has recently been released in paperback.

Chris Davenport, of Aspen, Colorado, is widely regarded as one of the premier big mountain skiers in the world today. Among his many skiing achievements, in 2007 Chris became the first person to ski all fifty-four of Colorado’s 14,000-foot peaks in less than one year. A two-time World Champion, he has numerous first descents of peaks around the globe under his belt, and recently guided and skied on Mt. Everest. Chris has been featured in more than thirty ski films. He is also a TV commentator for ESPN, ABC Sports, and Outside Television, and is an Olympic and World Cup announcer for ski racing events. Chris is also the author of two beautiful coffee-table books that celebrate North America’s mountains, Ski The 14ers and Fifty Classic Ski Descents of North America.

Winston Binch is the chief brand and experience officer at Gale Partners, a global agency specializing in data, technology, CRM and addressable content. Prior to Gale, Binch held top posts at Deutsch as well as Crispin, Porter +Bogusky, where his efforts helped the agency win Interactive Agency of the Year at Cannes three times over a five-year span.

Winston’s work has been recognized by international award shows and publications such as Cannes Cyber Lions, Andys, One Show, Clios, London International Awards, The New York Times, The Wall Street Journal, BusinessWeek, AdAge, Adweek, Creativity, Travel + Leisure, Ski Magazine, and Communication Arts.

Head and Founder POW Switzerland since 2017, Skier, father and political scientist with the aim of protecting our great outdoors

General Manager POW UK since 2018, Snowboarder, Mountain biker and 80's disco enthusiast as well as
Land reform and Climate campaigner,

Chapter head for POW France, mountain and snow enthusiast, environmental education professional.

Founder and Chairperson of POW Finland since 2014.
Suistanabilty expert who loves telemark and cross country skiing.

Chapter head for POW Norway since 2019, Skier, winter devotee, social scientist passionate about protecting our future

Chapter head for POW Sweden since 2019, skier, snowboarder, climber, mountain biker and general outdoor lover with a particular passion for touring and polar dogs.

Chapter head for POW Austria since 2018
journalist and mountain lover