Photos by Micheli Oliver POW Creative Alliance member, Micheli Oliver has a special relationship with the outdoors. It’s a place for her and her family to create a bond of reciprocity and gratitude with the land they live, play and provide for themselves on. In...
Photo by Nate Leubbe On April 19th, POW is hosting the 2023 Virtual Stoke Fest Film Festival! RSVP TO ATTEND Stoke Fest is an opportunity to showcase the talents and passions of the athletes, scientists and creatives that work with us. At this year’s femme-led...
Photos Courtesy of Natural Selection Tour Protect Our Winters is stoked and honored to announce our partnership with the Natural Selection Tour (NST). Along with brands like Jones, Arc’teryx and Salomon, POW is a part of NST’s Industry Alliance for their 2023 tour...
Photo by Tara Lilly Creative Alliance member, climate advocate, skier and iconic artist, Kate Zessel designed the custom 2023 Team POW membership tee and hopes to inspire adventure and advocacy through her work. The outdoors isn’t just a place for Zessel to have fun...
Photo courtesy of Jonnah Perkins For Jonnah Perkins, trail runner and POW Athlete Alliance member, the outdoors are far more than just a place to recreate and connect with nature. Perkins, based in southwest Wisconsin, is also a farmer. Over time, she developed a deep...
Photos by Nate Luebbe Professional skier and POW Athlete Alliance member, Kit DesLauriers became acutely aware of the impacts humans can have on the land, especially in remote places, at 10 years old. She was reading about the oil crises in 1979 while waiting for gas...
