More and more, consumers prefer brands that share their values, and throughout the snowsports community, it’s becoming clear that taking care of the environment is a priority. SIA and Protect Our Winters held the GreenShopComp contest to find out which speciality...
NPR: Ski Resorts See Slight Thaw After Chilling Effect Of Climate Change Listen to this report on NPR, with Squaw Valley’s Andy Wirth and POW’s Jeremy Jones discussing the strong start to this winter, but the need adapt to a changing future HERE. ...
Currently, a staggering 40% of America’s coal production comes from public lands — lands that the outdoor sports community calls home and are managed by the federal government. The problem is that through loopholes and outdated royalty rates, coal companies are...
POW Riders Alliance pros Lucas Debari and Maddie Bowman are featured in this piece by VICE, chronicling the impacts of climate change on their sports and the businesses in the communities they call home. Read the piece on VICE HERE.
Hot on the heels of the historic Paris climate accord, New Belgium Brewingand Ben & Jerry’s are donating $100,000 to Protect Our Winters (POW). The two B-corp companies joined forces to create a beer and ice cream with a portion of the proceeds going to POW, a...
