For the third year in a row, we teamed up with Arapahoe Basin to celebrate Earth Day with our SmartWool for Smart Riders carpool event. And what better way to celebrate than a small spring storm opening up into a blue bird day. Since our friend Mother Nature delivered...
By POW supporter Eric Hockman There’s no denying it, everyone loves a good party. On Friday, March 17, 2017, that’s exactly what went down in the mile-hi, winter sports crazed city of Denver, CO. It wasn’t long after the 2016 presidential election...
Man is born to die, his works are short-lived. Buildings crumble, monuments decay, wealth vanishes. But Katahdin in all its glory, forever shall remain the mountain of the people of Maine. -Percival Baxter, Maine Governor 1921-25 — Written by Brian Threlkeld, POW...
During this year’s FIS Women’s World Cup Giant Slalom and Slalom races in Squaw Valley on March 10-11, we were honored to participate in a benefit gala as co-beneficiaries alongside Waterkeeper Alliance. Sponsored by Levi’s and hosted at the Resort at...
The fight against climate change needs to be tackled at the federal level, but change can start at state and community levels. Individual communities have the power to set a positive example and create a roadmap for other towns, cities and states to follow suit. With...
Last week, the POW team headed to Squaw Valley to host our 2nd annual POW Riders Alliance Athlete Summit. From early ups to learning the latest on climate science, it was a fun-filled few days. About 20 of our athletes descended on Jeremy Jones’ home turf in Tahoe to...
