Watch the Premiere!
A film that squarely addresses imperfect advocacy in the world of snow sports.
Created by Professional skier and POW Athlete Alliance member Amie Engerbretson, The Hypocrite challenges the notion that athletes are hypocrites because they burn fossil foils by driving snowmobiles, skiing via helicopters, and chasing fresh snow around the world – all while advocating for the climate. This film showcases the realization that individual actions are not the core issue and that significant systemic shifts are needed to shape a different future. By dismantling the culture of individual blame that leads to guilt, the documentary encourages unity and collaboration among individuals who share a common passion for the outdoors and for the protection of their playgrounds.
This film project was made possible by collaboration and partnership between POW x Teton Gravity Research and additional film sponsors, including Atomic, 11th Hour Racing, Scott, Spyder and Sierra Nevada. Thank you to everyone who made this film possible!
Go Behind the Scenes with Amie on the POW Blog!
We chatted with Amie to learn more on what the film is about, her inspiration for creating “The Hypocrite” and how she came to terms with her own internal struggle with burning fossil fuels while being a climate advocate.