Electric vehicles are cool, sexy and marketable. According to Will Ferrell and General Motors, they’re also a patriotic necessity if we are to take a stance against Norwegian supremacy. I mean, Elon Musk has a Tesla Roadster orbiting the sun. That’s stuff straight out...
Traveling in the backcountry requires skiers and snowboarders to be completely in tune with their surroundings. Think about it. You’re shuffling along the skin track, prodding the snow to evaluate its structure, eyeing snow accumulation on the trees, checking the wind...
WORDS: DONNY O’NEILL There are quite a few parallels that exist between climate action and diversity, equity and inclusion work, especially when it comes to the ski and greater outdoor industries. On March 10, President of the National Brotherhood of Skiers,...
WORDS: DONNY O’NEILL | HEADER IMAGE: CAM MCLEOD Teresa Baker is the founder of the Outdoor CEO Diversity Pledge and, as she puts it, “an all-around troublemaker.” Teresa grew up on a horse ranch where her love for the outdoors first started. She spent her...
WORDS: DONNY O’NEILL On Wednesday, February 3, POW Athlete Alliance member, Phil Henderson, who has dedicated nearly thirty years of his life to the outdoor industry joined POW board member and renowned climber Conrad Anker on Instagram to talk about Black...
INTERVIEW: Donny O’Neill | IMAGES: Peter Morning/Mammoth Mountain Atmospheric rivers bearing down on California, dropping gargantuan snow totals on the Sierra Nevada are not necessarily new events for any local residents. California has often been caught...
