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Power play: How outdoor retailers are positioned as a political, economic and social force for change

by vermilion_admin | Aug 6, 2017 | POW Partners, Community, Athlete

As the US government backs away from protecting our climate, the outdoor industry is ready to use their newfound power to pick up the slack. Below is a Denver Post article, originally published here. P.S. look for the shoutout to POW Riders Alliance athletes, Chris...
Protect Our Winters to be Benefactor of the 2017 Discrete Cirque Series

Protect Our Winters to be Benefactor of the 2017 Discrete Cirque Series

by Hollie | Apr 19, 2017 | Community, Athlete, POW Partners

BOULDER, Colo. – April 19, 2017 – Protect Our Winters (POW), the leading climate change advocacy group in the outdoor community, announces its nonprofit partnership today with the Discrete Cirque Series, the premiere short-distance, max-elevation trail running series...
POW “Phones it in” at the Burton US Open

POW “Phones it in” at the Burton US Open

by Hollie | Mar 21, 2017 | POW Partners, Community, Athlete, Politics

Two years ago we introduced the idea of onsite activism at the Burton US Open – the premiere snowboarding competition in the world and one of our favorite events of the season. We had never asked our community to call their elected officials before, let alone from a...
Protect Our Winters Partners with Shred to Inspire Change in the Snowsports Industry

Protect Our Winters Partners with Shred to Inspire Change in the Snowsports Industry

by vermilion_admin | Feb 9, 2017 | POW Partners

BOULDER, Colo. – Feb. 9, 2017 – Protect Our Winters (POW) and Shred today announced a partnership to fight climate change and to inspire companies in the snowsports industry to reduce waste and reassess their manufacturing processes. “Shred shares our values and...
Squaw Valley Expands World Cup Weekend With Addition Of Toyota Ski ProAm Competition

Squaw Valley Expands World Cup Weekend With Addition Of Toyota Ski ProAm Competition

by vermilion_admin | Jan 23, 2017 | POW Partners, Community, Athlete

Olympic Valley, Calif. Jan. 23, 2017 – While the top women’s alpine ski racers in the world prepare to descend on Squaw Valley March 10-11 for the Audi FIS Women’s World Cup Giant Slalom and Slalom races, another group of seasoned competitors will also be setting...
The Alpine Collective Joins Protect Our Winters as a Contributing Partner

The Alpine Collective Joins Protect Our Winters as a Contributing Partner

by vermilion_admin | Jan 11, 2017 | POW Partners

BOULDER, Colo.—January 11, 2016, The Alpine Collective and Protect Our Winters (POW) are proud to announce a partnership to continue raising awareness on climate change and uniting the winter sports community in Park City, UT and in ski towns across the USA. The...
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