Who doesn’t love the freedom of the open road? Over the last century or so, Americans have become increasingly reliant on their cars. We use our cars to get everywhere from work to our favorite ski area or trailhead. We take long family road trips, and we explore new...
Here at POW, we are honored to work with a number of dedicated brands who have looked beyond their bottom line to the bigger picture of a stable climate and a healthy world. One such brand that stands as an example to its industry is Burton. We applaud the steps that...
Here at Protect Our Winters, we work hard to speak out against climate change, and we ask outdoor enthusiasts to turn their passion into purpose by becoming advocates for reducing our dependence on fossil fuels– there’s simply too much at risk if we don’t. When we...
In March, NY State Sen. Brad Holyman introduced legislation in Albany, committing NY to being powered by 100% renewable energy by 2050. POW Alliance Member and Olympic biathlete Maddie Phaneuf teamed up with this bold lawmaker to talk about how climate change isn’t an...
There’s no use in sugar coating it, or even slapping three feet of champagne powder on it; 2017 was a doozy for working toward a cooler planet. A new president who deems climate change a ‘hoax’ moved into the White House. That much you already knew. While Trump’s...
WHEN MY HUSBAND started Burton 40 years ago, there were a lot of opinions about snowboarders: we were seen as rebels, risk-takers and renegades. But our motivation was simpler than that. We wanted people to fall in love with snowboarding. Forty years from now, we want...
