Photo by Sam Watson Whether we’re sitting on a chairlift or putting in miles on the skin track, the music playing through our headphones amps us up for the ride down. While it’s hard to take a step back when you’re in that kind of flow state, we must think about where...
Photo courtesy of Smartwool Here at POW, we’re dubbing the whole month of October, Socktober! And Who doesn’t love a good sock, right? They boast fun patterns, keep our toes snug, wick moisture and prevent pesky blisters. They’re also along for all of our adventures,...
Photo by Adam Clark Here at POW, we’re big fans of deep snow and long days on the mountain. We can’t resist those hoots and hollers we get from our friends on a powder day. You know who else shares this love? Our partners and friends at the Mountain Collective—a...
Did you know our state is considering a bill to drastically cut Colorado’s carbon pollution? House Bill 1261 creates a ladder of goals ultimately reducing carbon pollution in the state 90 percent by 2050 compared to 2005 levels. By offering thousands of megawatts in...
From gold medalists to resort and brand CEOs, a delegation representing the $887B outdoor and snowsports industry delivered a strong economic argument for climate action During a dramatic day on Capitol Hill, professional athletes and outdoor industry leaders laid...
WHEN MY HUSBAND started Burton 40 years ago, there were a lot of opinions about snowboarders: we were seen as rebels, risk-takers and renegades. But our motivation was simpler than that. We wanted people to fall in love with snowboarding. Forty years from now, we want...
