At its core, Protect Our Winters is an athlete-led community, within which athletes are a powerful leverage point. As a high profile athlete concerned about climate change, athletes can impact our entire community and industry with incredible effectiveness through education, activism and leading by example. Our priority is to provide them with a platform to do so.
The POW Riders Alliance is a community of professional athletes committed to environmental leadership.
With this platform, our goal is to work with the professional athletes to amplify the actions that we take. We also support each athlete’s environmental activism while serving to unite professional snow sports athletes under once voice.
We work closely with each athlete to take collective policy actions, educate students and inspire and mobilize the winter sports community to fight climate change and protect our environment. We also support their own environmental initiatives, and leverage the power of the Alliance to have one voice in the media. Since 2011, Riders Alliance athletes have met with over 20,000 high school students, wrote numerous local and national newspaper op-eds and visited Washington, DC to defend the EPA and the Clean Air Act.
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Sun Valley, ID
Calgary, Alberta – Canada
Mammoth Lakes, CA
Steamboat Springs, CO
Lake Tahoe, CA
Salt Lake City, UT